For Facebook, whose year has been tumultuous, choosing Libra as the name to turn over a new leaf seems far from coincidence. Search icon A magnifying glass. It indicates, "Click to perform a search".
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Paige Leskin. The cryptocurrency shares its name with a horoscope sign that represents balance and fairness, a fact that Libras and astrologists are taking issue with. Astrologists tell Business Insider they think the name choice is an intentional move, as Facebook deals with a scandal-riddled past and regulators already questioning Libra. The partners say they plan to launch the Libra ecosystem in the first half of next year. If successful—a big, humongous if—Libra could bring millions of people into the digital financial system, allowing them to leapfrog costly banking infrastructure and avoid smaller, volatile currencies.
Or it could sputter out, like so many overhyped projects that came before it. Consortiums with powerful partners can be unwieldy. Consumers might avoid it because of a lack of trust in a globe-spanning effort led by a Silicon Valley titan.
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Ambitions to bring bitcoin into the world of Wall Street have mostly fizzled. But Facebook and its family of apps, which have more monthly active users than the populations of China and the US combined, occupy a unique place in human history. The Menlo Park-based company and its partners can learn from the shortcomings of other crypto projects.
Thanks to the combined might of Facebook and its Instagram and WhatsApp units, it can roll out a new payments network to consumers and merchants on a scale that no government or company has ever been able to match. It could also allow Facebook to hit the reset button on an important global shift that it has mostly missed out on. Integrated messaging-payment systems could bring with them new ways to keep users engaged, as well as produce potential new revenue streams.
Led by Facebook, a group of organizations is creating the Libra Association, a non-profit based in Geneva, Switzerland. The association will oversee the Libra, a global cryptocurrency backed by traditional currencies and government bonds. Of the 1. The association plans to have 28 members at its outset to develop its charter, but the intention is to increase membership to or so organizations.
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Curiously, none of the initial members are banks, and Facebook is the only social network to join so far. A lot, potentially.
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Founder and CEO Mark Zuckerberg has publicly discussed pdf his ambitions for payments and commerce to become a bigger part of the social network. The company and its partners could eventually pull in revenue from interest gained on underlying reserves and perhaps transactions fees users pay on the Libra network.
Should Libra become popular in the developing world, it could also help Facebook grow its user base even further. Although the social network sometimes feels necessary as a communications platform, it could become essential as a payments portal around the world. Sort of, for now. Facebook says its team had a key role in fostering the Libra Association and the Libra blockchain, and will remain a principal developer for the rest of this year.
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